Earth2World uses Google Analytics, Facebook Insights and other tools to measure the performance of our programming. This in-turn provides our advertisers the information they need to reach their customers. By measuring our performance, Earth2World is able to show precise Return-On-Investment for our partners.
In addition, Earth2World uses Facebook Social Plugins and Ads to spread individual pieces of content, such as an episode. Being that our site is built using WordPress Web and Social Analytics play a key role in understanding the reach of our programming.